Copenhagen born Baum und Pferdgarten was founded in 1999 by Rikke Baumgarten and Helle Hestehave. Always celebrated for their creative approach to print, colour and fabrication, Baum have established an aesthetic which has iconic (and global) appeal. For AW20' we are crushing on the alpaca knits in soft pastels, the puff sleeves and gingham checks, and moreover, their continued work towards sourcing sustainable and recycled alternatives.
Welcome back Baum. It's been too long.
Alongside Baum, we are very excited to introduce Stine Goya to the Hub club. This much loved Copenhagen namesake brand was established back in 2006. Their collections are ultra-modern yet playful, bold yet utterly wearable. And their socks are little pieces of joy for the feet.
Watch this space for new Stine Goya arrivals...
And guess who's back? Our favourite clothing and lifestyle brand, Wood Wood. Since discovering the brand at Copenhagen Fashion Week many moons ago, we have been Wood Wood super fans.
Wood Wood continue to create distinct, stand-out collections that seem to effortlessly blend together elements of high fashion, sports lux, streetwear and art.
And our top tip for Autumn - the Wood Wood Veronika. It's a beauty.