Best Cuts

Our Definitive Guide to Pre-Spring Denim

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We make no secret of our love for all things denim.
There is nothing quite like a good pair of jeans, right? A pair to replenish your tired-out best. A pair to elongate the legs.
But understanding the environmental impact of denim production means that you might want to consider buying less and investing in quality and not quantity - finding that dreamy pair that will become your second skin.
So if you are in need of a little denim update - here's our guide to the very best cuts (courtesy of Kings of Indigo and good old Levi's.)
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K.O.I. ALICE

Worn black 'boyfriend' jean with a high waist and ultra-relaxed silhouette. 

(£125)
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K.O.I. LIORA 

High waisted, straight leg organic cotton ecru denim with a summertime crop. 

(£110)
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K.O.I. LIORA - HEMP RINSE

Super clean cut hemp blended jean with a high waist, ankle crop and contrast stitch.

(£110)
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K.O.I. LEILA

The bestselling Leila has returned!
Indigo dyed 'balloon' fit jean with a super high waist.


(£95)
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LMC BARREL

Relaxed curved leg jean in a vintage wash for that relaxed, 'worn in' look.

(£130)
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LEVI'S 501 90's 

A new on-trend shape from Levi's - 90's cut, mid-rise (with a thrift store kinda aesthetic.)

(£100)
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LEVI'S HIGH LOOSE

70's inspired, soft hemp blended jean with a fitted high rise and wide leg. These are a personal fave.

(£120)
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LEVI'S 501 CROP

Cult classic 501 jean with a high waist and ankle crop. The perfect 'everyday' silhouette for all body shapes.

(£100)
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Photography by Simon Wisbey
Modelled by Zelie Lockhart